In this new era, your image has become the single most important currency you have, in order to communicate with your consumers on an emotional level.

My interests lie in “Image”, your image and how to create the best ‘visual assets,’ to represent you or your brand, regardless of the medium it will be featured in.

My expertise is in creating concepts that connect people to brands, by creating imagery that connect brands with people.

My role is to be your partner in creating imagery that innovates and inspires loyalty.

I do this by carefully manipulating every visual element that potential consumers will come into contact with you or your brand.

Having a single minded image based philosophy, positions me uniquely, as the guardian of your image output, as an image-maker, rather than a business manager or an advertising agency in staking out the parameters of visual communication for my clients.

Working this way, I am able to take on work from conception to delivery.

This is not traditionally the realm of a “photographer”, but these are not traditional times, the rules of yesterday no longer apply. 


If there’s anything the world learned from Steve Jobs, it’s this:
society loves quality when it’s relevant, helpful and cool.

Creating more than just pictures.

simonfrederick Read Less

Fine Art Photography
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Advertising
Portraiture, Headshots, Portfolios
Fashion Portraiture, Shows & Backstage
Catalogs, Look Books, Artist Portfolios, Corporate Portfolios
Editorials & Features
Album Covers - Music - Live Music Press & Promotion
Movie - Picture Publicity - Stills
Post Production.
Art Direction, Concepts / Treatments.
Image Consultation.
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*Music Video - Direction. Show Reel Coming Soon. Read Less