I'm Max Hancock, and this is my freelance portfolio. I work under the identity of Max Hancock & Company because I often work with other freelancers and creative teams in agencies to produce work for top brands and organizations. But relatively speaking, I work alone in my home studio. In the past, I worked at sev… Read More
I'm Max Hancock, and this is my freelance portfolio. I work under the identity of Max Hancock & Company because I often work with other freelancers and creative teams in agencies to produce work for top brands and organizations. But relatively speaking, I work alone in my home studio. In the past, I worked at several agencies in Washington DC, and although I live just outside of the metro area, I still like to call Washington DC my place of business.
For more than 10 years I have worked with a wide range of creative disciplines. For example, I have worked on many things like logos, branding systems, print ads, infographics, animations, and editorial and product illustrations. I've designed and developed rich-media sites, games, ad banners, responsive websites, and I've been involved with several user experience and application design projects as well. But behind every project, the core thing to uncover and guide is the purpose, the intent, and the narrative, and from there it becomes an art of crafting the experience. Whether it's a user's experience or a visual one, my goal is to make it the best it can be.
I started my career as a graphic and interactive designer, and I'm still providing those services, but I am pursuing a second career as an editorial illustrator. I want to use my illustration skills to support and enliven great stories.
I have a BFA from Virginia Commonwealth University, where I studied electronic media, video/film, graphic design, and illustration.
About My Illustration
I'm not interested in copying everything that's already out there. If you want to stand out you need to make cutting edge, unique creative work, you need to lead, not follow. I strive to achieve the greatest quality in the visuals and experiences I design. You only get one chance to make a first impression and connect with some of the most sophisticated audiences out there. My aim is to create engaging, memorable images that elevate the senses and helps tell the story.
For many years my primary occupation was interaction design, but throughout my career, I was always drawing and creating art. It wasn't until I was given the opportunity to illustrate for AARP that I started to consider my illustration career seriously. As I continued to design for websites, I was often incorporating more and more of my own illustrations to the projects I was working on. I went on to create illustrations for other big-name clients, such as Google, Toyota, and Virgin Mobile.
My illustration style varies, as I apply a style to fit the correct mood. I create vector art for projects where scalability is most important, a pencil or pin style for editorial projects, a flat style for infographics and a more subdue style for less cheery affairs, because not everything that needs to be said is fun under the sun.
I continue to evolve as a designer, illustrator, and artist. I'm adding more CGI capabilities to my background. I have a real love for model making. In my younger days, I was constantly building things with my hands, creating detailed wood models from scratch. Now I do the same in the digital realm, creating various assets to be used in my design or illustration projects.
My illustration is represented by the KJA agency.
About My Art
I was born and grew up in Knoxville Tennessee, in a contemporary log home with views of the Smokey Mountains. I spent my teen years in Sterling Virginia where I lived a typical suburban life, but my parents, who were also art minded, encouraged my creative aptitude. In my early career, I moved to Singapore where I started a design company, and where I started to take my artistic abilities seriously, and I began networking with like-minded artists. These days I'm contemplating more about the many experiences I've had in the past and present, and in subtle ways, it is influencing the type of artwork I produce today.
Originally my art was more about formulaic studies and subjects of deconstructed objects. I'm currently exploring a different type of artistic expression using a 3D modeling and painting technique and dealing with more personal subject matters, bordering on references to religion, nature, politics, and the future.
I feel it's not enough to have only one professional focus. Even though you might specialize in illustration, you need to have the same knowledge a developer, animator or designer has to accomplish the best work. To succeed, you need creative partners with multiple skill levels and good taste.
My core creative disciplines are graphic design, illustration, interaction design and motion graphics. Here is a list of services I currently provide:
• Web Design & Development
• User Experience Design
• Application Design
• Ad Design
• Print Design
• 3D Modeling and Rendering
• Motion Graphics and Animation
• Logo Design and Identity System
• Branding Guidelines
• Storyboards & Character Design
• Font Design
Beyond all of the above, I have a network of professionals that work with me when a project is just too big for one person to handle.
I don't win very many awards lately because I don't enter my work into competitions anymore. But I have won awards before, so I can at least say I am an "award-winning designer and illustrator," if that's important to you. I don't live for awards. I'm an active dreamer, a collaborator, a listener, and advisor, and I'm content with that. However, below is a list of awards I've won in the past.
• Gold Addy for “Casino Night” Campaign, 2010
• W3 Gold Award Winner for AARP New Member Experience, 2008
• Awarded Best in Show Addy, for MyHCOexpert.com, 2007
• Golden Dot Award, Best Web Game for Delay's Dollars, 2007
• Awarded Pollie, Gold, for Delay's Dollars Web Game, 2007
• Awarded Addy Awards, Gold, for FlipClip Application, 2006
• Awarded How Magazine's Top Ten, Magazine feature, 2006
• Awarded Addy Awards, Silver, for Walton Arts Center Website, 2005
• Awarded Best Designs Award, 2003
• New Media Invision Awards Festival, Gold, 1998
• SIGCAT, Best Educational CD-ROM, 1996
• ACKME Gallery Media Art Show, 1994
I'm fortunate to have worked with some of these great companies:
• Annenberg Learner
• Bennington College
• BlueCross BlueShield
• Lakeshore Records
• Network for Good
• New York Public Library
• Sportsmen Magazine
• Thomson Reuters
• USA Today
• Virgin Mobile
• Walton Arts Center
• WTOP Read Less