I was born and raised in San Juan, Puerto Rico where I obtained a B.A. in Communications and Visual Arts in 2004 and a B.A in Digital Graphic Design in 2008. In 2012 completed the Master of Science in Communications Design program at Pratt Institute in NYC.

During my last year at Pratt, I worked on “certifyD,” a graduate thesis studying the possibility of certification for the communications design industry. Learn more at: www.certifyD.org

My focus within the broadness of design is in visual communications and problem-solving. I am influenced by music, architecture and the quest to establish semantic/syntactic relationships between design and content. Function, visual perception, process and a strong concept guide my work.

I believe that in thoughtful design there's no room for ambivalence or randomness. Every element, word and image should exist for a reason and serve a specific communication purpose. Responsibility is key for meaningful design work.

certifyD : the design certification dialogue
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Is an open dialogue between the communications design industry and the possibility of certification in the USA. The symposium, help in November 2012, united designers, educators, students and professionals to discuss the future state of our discipline and the viability of professional certification. The complete video can be found at: www.certifyD.org/video

certifyD : establishing values through professional certification
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The thesis book contains 2 years of research, writing and process related to the topic of certification and professional standards in many industries around the world. The dissertation is focused on proposing a system of certification for the communications design industry in the USA, showing how similar models exist and work around the world. The goal is to invite dialogue and the exchange of perspectives between designers, educators and business professionals, with the aim to close the existing gap between levels of competence, ethics and commitment among all practitioners.