Working with Berge Farrell and briefed in by Tigerbrands to explore evolutionary to revolutionary design concepts, that have greater on shelf impact and a sense of modernity.
The project began by focusing on the Status core brand identity. A number of routes were explored with the most favored creating A feeling of masculinity and strength by leveling the perimeter of the letters, reducing the serif and giving stability to the 'S'. This created a contemporary feel, yet maintained brand loyalty and recognition from the current icon.
A bold use of colour, crafted alongside textured backgrounds were explored for the overall packaging solution, with a number of concepts using the logo running horizontal, to give a greater size perception and increase brand recognition further. A number of different print techniques and inks were examined, as was a mat finish.