Southwest Airlines Styleguide — Merchandising System

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Created: 07/21/12
Last Edited: 12/04/12
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Description
PROJECT DATE: 2010
AGENCY: Razorfish
The overall objective of this Style Guide is to help maintain stylistic integrity throughout Southwest.com and assist all partners in user experience execution.

The Style Guide will meet those goals by providing two things: 1) a detailed explanation of the most commonly updated Southwest.com marketing modules, and 2) Photoshop templates for these modules.


Making and living with design decisions can be difficult, especially when several different teams and different designers must all stay consistent within a common set of guidelines. As a document, this style guide covers the most commonly updated marketing modules on Southwest.com and includes reference Photoshop files to serve as templates.

As a process, the construction of this style guide will be a ‘living document’ used as a way to communicate a design vision that the entire team can share as the look and feel documented herein continues to evolve.

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