"SLS Hotel" logo identity at Beverly Hills

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Created: 03/19/11
Last Edited: 11/28/12
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Description
SLS Hotel logo identity - Illustration created by Steven Noble in a scratchboard
engraving style
  • SLS Hotel, Beverly Hills 2009

    Steven Noble along with the collaboration of GBH in London designed the illustration logo identity, sub-branding
    stationary, and all room collateral for this mischievous and baroque slice of European culture right in the 
    heart of LA's Beverly Hills. The identity's monkeys surprise and delight guests in every detail. The chandelier 
    was originally modeled after Steven Noble's own dining room chandelier. Each monkey was individually illustrated and layered over the chandelier for animation purposes. 

    The logo identity was later transformed into a bronze statue on the side of the hotel building and also made into a bed headboard (see below).

    Artwork was illustrated on scratchboard using X-Acto knife tools on background clayboard.

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