Poster 7000 cm²

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Created: 04/07/12
Last Edited: 11/21/12
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Description
Award winning poster for the exhibition of Greek Graphic Designers Association in collaboration with "Imagine the City" for the First National Place Marketing and Branding Conference.
  • Award winning poster for the exhibition of Greek Graphic Designers Association in collaboration with "Imagine the City" for the First National Place Marketing and Branding Conference.
  • Concept Information
    The "mapping" of a place always combines symbolism with realism, abstraction with dimensionality. Mapping a place, a city, is always about simulating a space, an environment, on the paper's flat surface.

    A map may reproduce many areas in the same way, or one area in different ways. It is an assemblage of information; depending on the kind of data that must be provided, specific rules of illustration and registration of information must be followed (urban, spatial, social).

    But how can someone map the "areas" of knowledge, fear, friendship, desire and loss? How can our memories fit on a flat surface?
    Established cartographical conventions aside, it will always be practically impossible to map out all the different lives and stories of a city.

    The series of posters created for the exhibition "A 7000 square cm city" is our way of showcasing those particular thoughts.

    We created a list of 700 memories based on short calendar experiences and quotes from different kinds of written language ( lyrics, poems, literature, words scattered around on the walls of Athens). 700 entries, which interpret rather than reflect, the image we have of the city we were born and raised in. We wanted to create a personal "tourist guide" of Athens. Instead of actual places, the resident can visit "bus routes" or "tunnels with neon lights." Words and phrases that imply places - imaginary or not - that you visit more often - unfortunately or fortunately - than a museum or a landmark.

    A city is made up of memories and those who created them.

    As for the design, the main poster is purely typographical. Comprised of all 700 entries/memories, it creates the sense of a "dense" list, where the numbering of memories itself brings to mind typical cartographic and urban planning practices.
    Individual accompanying photo posters operate as separate presentations of each section. By using blurred images we seek to reflect the uncertainty of memories and to create an emotional atmosphere.

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