Optics/Chromatics – poster

  • Type composition poster
    technique: paper, coloured plastic sheet, light
  • Goethe's 'Theory of Colours' appeared in 1810. On the occasion of the bicentennial anniversary of
    the book the Society of Hungarian Graphic Designers and Typographers (MATT) announces
    an international design competition entitled 'Goetheorie'.

    The title Optics/Chromatics refers to a place where Goethe points out that unlike Newton he isn’t so much interested in the science of sight but rather in the theory of colours: he wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics. This debate is represented by the clash of the two letterform compositions: one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows.

    PANTONE published new Artist Edition covers for a selection of its Plus Series guides. 
    The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from
    my project, “Optics/Chromatics.” To optimize visual impact, the Coated and Uncoated Formula Guide each feature one of the images, divided across the seven guides. The Solid Chip Coated and Uncoated binders each are wrapped in one of the works of art.
    Creative Director: Karen Lantelme
    Creative Manager and Designer: Timothy Heyer

    A'Design Award & Competition 

    Graphic Design Of The Day (07/03/2012)

  • Thank you!