They are an upscale doggie business offering holistic wellness services, massage and nutritional counseling. Full service nanny care under the name of "Because I Love Dogs".
The character logo, is a very happy dog. It was used images of the mascot, Gingerbug. A very cute dog.
Sophisticated, and interesting typograph, sleek lines easy to read.
The colours are used as a link between the character and logo.
About the colours:
Purple, that is elegant and upscale.
A dark red, that means passion, strenght and health.
Dark orange and orange, enthusiasm, fascination and happiness.