Wild Rice Restaurant

  • This summer, the Art Institute of Wisconsin is opening a student-run restaurant in the Third Ward (Milwaukee, WI). They needed a complete branding, including the name. The head chef instructor requested my Brand Strategy class to come up with a name and complete brand identity for the restaurant.
     
    I created the Wild Rice Restaurant and its complete brand identity, including deliverables and touchpoints based on the creative brief the client and class put together.

    The client chose mine to move forward as the new restaurant's name and branding.