The main task was to develop:
- general brand style;
- positioning in front of the client;
- social networks, mail and communication channels with clients.
The name «VYMIR» translates as «Dimension». The name symbolizes the universe that will create the musical directions of the parties. Based on this, the customer orientation of the brand - each customer/visitor is an individual world that can be combined with each other in the dance.
Based on this, as well as on the analysis of competitors were created a logo and general branding. It unobtrusively and confidently occupies it`s niche in this area and differs from existing offers on the market.
Strict conciseness distinguishes the brand among such parties and it`s design is naturally associated with the nature of music and the direction of brand development.