Client Project: YMCA Southport, Liverpool - Hurricanes Futsal Club
Role: Graphic Designer
Tools: Adobe Photoshop and Illustrator
Background: YMCA Southport, Liverpool, wanted to create a community Futsal team to encourage local kids away from anti-social behaviour. The YMCA Youth Scheme wanted to provide a style of five-a-side football that is used by teams such as Barcelona, Man City and the Brazilian National team to teach kids a more fluid and fun way of playing controlled attacking football.
Brief: My mission was to take the current Futsal Logo ( which was a hurricane symbol) and create a logo and merchandise with a strong British theme that would present an image of power and pride which would help the YMCA Southport Futsal Club stand out from other local Futsal Teams in Liverpool, which would, in turn, encourage more kids to join the club.
Solution: I noticed that the hurricane symbol resembled a Lions Main, the lion was thought to be the animal that best personifies qualities of 'Britishness'... "Strength", "Courage", "Dignity" and "Pride" etc. Richard the Lionheart chose the three lions to represent England, this symbol on the King's shield would immediately identify him in the midst of battle. I wanted the logo to have a royal prestige, I combined both an illustration of a lions face with the hurricane symbol representing the animals main, the new logo exudes an emotion of power, fearlessness and honour all the personal attributes a player is expected to have when picked to represent the Southport YMCA Futsal Team.