TOFU's new logo and branding is a combination of two elements: creative imagination and real craftsmanship. As a creative, design and multidysciplinary studio we wanted to emphasize in the branding our strength creativity and the fact that we create unusual projects. On the other hand, thanks to our skills and experience, we are able to control the entire process of creation, ensuring that we can respond very precisely to customer needs. In addition, each letter also decodes the philosophy of relationships and working process on each project. (T): We are always "in plus". (O): We hit "in point". (F): We are "in touch” with Client. (U): We finishing each project "in happiness". On the visual sphere of branding we have illustrated these two areas with flexible key visual based on unpredictable forms in which letters from our sign are inscribed. It is represented by sophisticated and restrained typography, and simple, black and white graphic forms with a light technical note.