• Paidy

    The main request for Japan’s new financial service image video is “simplicity”. This service develops new products to significantly reduce the daily amount of time people spend on financial tasks. We reduced the number of words in the script and greatly simplified the images so viewers can easily follow the narrative. Bright and layered tones convey optimism for new careers, and generous use of graduated light and shadows allows for sufficient visual breathing space.


    Creative Director : BITO
    Copy Director : Vicky Huang
    Art Direction & Design : Chen Wu
    Animation Design : Chen Po-Yin

    Client : Paidy Japan