Is an Italian brand based in Milan and created in 2019 with the purpose of making fragrances with an inclusive theme for both genders.
the brand was make the first fragrance for two kind of people, man and women, no exclusive, is for all people in Milan and soon in all the world. All the people need be happy, and we resolve this brief with a simple but universal symbol.
The idea was use the happy face symbol and implement in the brand name: Ü This symbols was the result to use this fragrance: the satisfaction. The circles represent the genre, man and woman at the same time make the happy face symbol between two genres in this world where all the people need this: Inclusive not exclusive.
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Concept: Mano Negra Studio
Creative Direction: Anibal Pharrell
Photography: Mano Negra Studio
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