TOWER 28 Brand Identity

  • Client: Tower 28 Beauty  Year: 2018    Services: Brand Identity, Art Direction, Packaging Design

    Tower 28 lends its name from a beach tower in Santa Monica, California.
    The clean beauty brand is all about a fast, effortless lifestyle. The squiggly brand mark refers
    to being in motion, waves, the beach, and is reminiscent of beauty product swatches.
    Design Assistant: Coraline Loos. Lifestyle Photography: Krissy Saleh. 
    Still Life Photography: Flora Maclean