We might be biased but we think there’s no better way to celebrate Easter season, than with this stunning collection of colorful egg-shaped pralines, “Gli Ovetti d’Oro”, we designed for Italian confectionery brand Feletti! We have been collaborating for some time, building a solid brand identity through a variety of packaging designs.
The Easter collection is inspired by the famous Aesop’s tale everyone was taught as a child, The Hen that Laid Golden eggs. These cute little eggs are special though: the gold foil is printed with delicate colorful patterns, like the eggs we used to paint as children.
For the sachet we created an elegant and classic gold and blue design, enhanced by a colorful spring palette. When you look closer, you will notice all the details that make this packaging special: from the small illustrations to the rhyme we composed (sorry, just in Italian!). Our story does not end in tragedy though: the hens, knowing the farmer’s intentions, cleverly sing to him: “What are you doing?! Stop looking between our feathers, you would only find regular eggs! If you are looking for a treasure, you should go looking for Feletti’s golden eggs!”.
Client: HDI Holding Dolciaria Italiana S.p.A.
Art Direction: Federico Galvani
Graphic Design & Illustration: Erica Zipoli
Photography: Federico Galvani & Andrea Alice Bronzetti
Photo Editing: Erica Zipoli & Andrea Alice Bronzetti