NAS is a world-leader in career advancement of arts and cultural leaders. But after 35 years they were looking and feeling less than their progressive program offering.
We found a space that NAS could own — shaping progress; for individuals, their organisations and the communities they serve.
The adaptive, animated new logo brings to life the broadening perspectives and shows the shifts they make to hearts, minds and careers. We matched this thought with a bold visual language combining vibrant colours, generous typography and striking graphics that’s dynamic in any environment, especially digital.