Branding — Naming, Logo & Icon, Slogan, Verbal Identity
It is said that German engineering is the most prestigious in the world. Everybody has heard of German bridges, german buildings, and german motors.
This is BRÜKER. Inspired in the quality and standards of German engineering, it is a digital community that connects different actors of the world of construction. It offers to its members a solid guarantee and a professional work through a monitoring method that evaluates and reports the quality of the offered services and products.
We created a name inspired in the german word Brücke, that means “bridge”, which recalls the capability of creating connections in a qualified way.
As an icon, we developed an emblem, which is a contemporary interpretation of the heraldic medieval coats of arms. The colors seek to communicate a professional management of business relationships in a digital community.