eqviv.



  • Eqviv is a brand of pigment for permanent makeup that helps women change their image, emphasize their uniqueness, creating their own equivalent of beauty. This is how the brand name Eqviv was born (derived from "equivalent"). We turned to the world art masterpieces recognized as symbols of beauty. If these women stepped off the canvases today, they may have also wanted to make changes to their appearance and be creative: The Mona Lisa would have shaped her eyebrows, the girl with the pearl earring highlighted the eye line, and the lady with an ermine would have wanted brighter lips. These women became the center characters on the packaging. The illustrations inspired by these paintings were created with dots to reflect the process of applying permanent makeup with a needle. On each package and bottle, a dot marks the areas of permanent pigment application.

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