25 Coffee Roasters is a company from Kharkiv. The company was founded in 2013. It works with the production and supply of freshly roasted coffee. In 2018, the company decided to rebrand and completely update the logo and corporate identity to make the brand more emotional and modern.
We decided to create a new identity, which is based on a human image. Such identity is more emotional and closer to the consumer. The consumer can imagine a team of 25 coffee roasters, who love their job and monitor the quality of the product. Such an image formed the basis of the new identity.
We drew the main illustration — the face of the roaster, who peers into the grain and carefully monitors the roasting process, makes sure that only the right grains get into the cup from the workshop. In addition to the main illustration, we drew a few more. With the number 25, grain and, of course with a person. The series of illustrations can be continued in social media communication and outdoor advertising.