I am Hunger in America | Feeding America

  • 37 million Americans, including more than 11 million children don’t have enough to eat. For many people, hunger in America is invisible. They don’t know what it looks like or feels like. The truth is, hunger can be hard to recognize because it affects people from all walks of life in every community across the country – our neighbors, children’s classmates, even coworkers could be struggling to get enough to eat. 

    Using real stories, data from the USDA, and artificial intelligence, new PSAs from Feeding America and the Ad Council introduce a lifelike data-driven portrait of domestic hunger. By revealing these stories, the face of hunger challenges public perception of who struggles with hunger in the United States.

    The Feeding America network of 200 local food banks is the largest domestic hunger-relief organization. Their mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. To learn more visit http://www.IamHungerinAmerica.org.
  • Film
  • The making of "I am Hunger in America"
  • Hunger looks more familiar than you think

    •    40 million Americans struggle with hunger.

    •    Most of the people Feeding America serves come from households with at least one working adult.

    •    Children are more likely to face hunger than any other population in the U.S. More than 12 million children face hunger in America.

    •    78% of the counties with the highest hunger rates are in rural America.
  • A lifelike representation of hunger

    Created with AI from thousands of photos and demographic data of people struggling with hunger.
    First, Feeding America worked with their network of food banks to gather thousands of photos of Americans struggling with hunger to help create my face. Then using 2018 USDA demographic data of Americans facing hunger, including gender, age and ethnicity, we matched real photos to those demographics to help shape my face.Finally, the 1,000 photos were used by Artificial Intelligence to construct an image that resulted in me, a lifelike portrait that represents what hunger looks like in America. 
  • Print
  • OOH
  • Radio
  • Media

  • Credits
  • Creative

    Britt Nolan

    Jordan Doucette

    Emma Montgomery
    President + Chief Strategy Officer

    Jeanie Caggiano
    EVP Creative Director

    Chris von Ende
    SVP Creative Director 

    Mike Ward
    SVP Creative Director

    Javier Valle
    Senior Copywriter

    Daniel Jaramillo
    Senior Art Director

    Freddy Agostini
    Senior Art Director 

    Efrain Bahena
    Senior Strategist


    Veronica Puc
    EVP Group Executive Producer

    Rock Darlington
    VP Executive Producer

    Donna Varichak
    VP, Director of Print Production

    Elizabeth Ritten 


    Dan Gilroy
    Account Director 

    Tukiya Mwanza
    Senior Account Executive

    Project Management 

    Karen Guerra
    Creative Resource Director

    The Core

    John Lowell
    EVP Director Optimization

    Tim Markham
    Director, Optimization