Nike — Adapt Huarache

  • We’re super proud to support Nike once again and be a part of the campaign promoting a brand new model of Nike Adapt – new generation of technology-driven sports footwear. 

    Nike Adapt is an innovative self-lacing system which, via a mobile app or using buttons located on the midsole, loosens or tightens cables around your foot. You can choose different modes or even create your own and set the one that fits you best at a particular moment. 

    Our team was responsible for creating a concept and preparing a CG animation presenting the mechanism and shoes’ updated functions.

  • Client: Nike WHQ, Portland

    Senior Creative Director: Mike Wood
    Design Director: Anders Svensson
    Design Director: Ryan Noonan
    Designer: Yi-Fan Lu
    Senior Producer: Perry King

    Production: Ars Thanea

    Executive Creative Director: Peter Jaworowski
    Art Directors: Bartek Kalinowski, Maciej Mizer
    Studio Supervisor: Mikolaj Valencia
    Producer: Karolina Sidorowicz
    3D Lead Artist: Bartek Kalinowski
    3D Artist: Bartek Kalinowski, Paweł Filip, Michal Serafin, Mateusz Bargiel, Piotr Wołoszyński, Bartek Dabkowski
    Compositing: Łukasz Stolarski, Mateusz Bargiel, Katarzyna Strzelczyk