GOGORO - Network Brand Video
is a renewable energy network from Taiwan. It's the fastest, easiest, smartest way to power up a smartscooter in seconds.
We developed this animation as a part of a Gogoro Network Brand Video. The concept was to enter a "fun factory" and show the magic of it while touching key points on the advantages of the network in five smaller chapters.
The visual code and general mood is based on the mix of high end technology solutions with the idea of movement and kinetic energy.
Smooth surfaces and clean simple materials applied on playful structures are combined with the brand character and his funny gestures, to give a positive vibe.
A mix of styles and techniques for a modern, pop, and fresh look.
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Luján Borzi, Octavio Pollono, Federico Bogado, Carolina Carballo, Valeria Moreiro.
2D animation: Juan Nadalino, Lio Skliar, Milton Gonzalez
3D Animation: Juampi Sciaccaluga, Milton Gonzalez
Clean up: Jessica Bianchi, Lio Skliar, Juan Nadalino
Rendering and Compositing: Roberto Connolly, Milton Gonzalez.
Lighting & Shading: Valeria Moreiro, Milton Gonzalez
Music Editing & Sound Design: Facundo Capece & Lola Richter
VO Talent: Chris Caldwell
Agency: Cinco Design