MANULIFE: AVERT THE MISFORTUNES OF ADULTING



  • One thing’s for sure, adulting isn’t easy.

    So to help navigate through the responsibilities of being a grown up, 
    flip through this fortune deck. If the stars will it, the solutions to your adulting problems might find its way to you.

    AVERT THE MISFORTUNES OF ADULTING




  • Photograph by Froelich, Russell, 1930s / Image below: Photograph by Laurie Alex
  • The brief given by Manulife is to create a deck of Tarot-like cards to help younger Singapore clients transiting into adulting with their various services. We designed a localised deck of cards with objects, beliefs and behaviours that are familiar 
    with the Singaporean audience.  

    By using the idea of fortune telling, a character, 
    Mrs Fortune Teller will give 'live' readings to the audience 
    who send in questions by social media platforms, Instagram and Facebook. 
    You can also try your fortune here.

    Mrs Fortune Teller also has a live booth on 6 April 2019, Saturday, 
    along Orchard Road from 12pm to 8pm​​​​​​​ where she give physical readings 
    to the audience's different concerns.

    Read more about it here.





  • 2 designs for back of cards.
    One with the Manulife branding and the other without.
  • Agency: TSLA, The Secret Little Agency
    Designer / Illustrator: Ella Zheng



  • Cheers! 
    Hope you enjoyed this project!