Elly's


  • Elly’s is a high end restaurant located in Mexico City. Our inspiration for this project were Elly’s life experiences that brought her to who she is as a chef nowadays. 

    For the brand's identity, we wanted to create contrast between reinterpreted 1930’s typographies and handwritten details in a playful way.  The result is child-like, quirky, and edgy all at once. In order to balance out the playfulness with elegance in the brand we used a serif typeface with contemporary details for the editorial, counterbalanced with a play of longhand elements, reminiscent of the playfulness of the graphic.

    We created illustrations based on Elly’s childhood by abstracting those memories into fun and dynamic images.
    Elly’s, a taste of nostalgia.
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    Art Direction: Futura
    Photography: Futura

    More info: press@byfutura.com