Kiehl's Loves China

  • Kiehl's Love's China Social Campaign
    Commercial/ Marketing Illustration
  • Kiehl's Loves China 25 Years Animated Timeline
  • Here is a collection of illustrations, gifs and animation made exclusively to celebrate Kiehl's being in China on their 25th anniversary on Chinese social media platforms WeChat and Weibo.

    Kiehl's a skincare brand originating from New York with a worldwide distribution of it's products which are all sourced from organic materials and botany. I was asked to produce images and animated gifs based on special milestones in their 25 year presence in China as well as introducing Kiehl's stalwart mascot, Mr. Bones within the artwork.


  • 1 Min video timeline animated by Ryan Gallet and produced by Snyder New York
  • Kiehl's Key Image
  • Animated Gifs for WeChat and Weibo
  • Dark Spot Solution is the number one selling product whitening essence since 2013 in China selling over 1 million units
  • Since 2010 Kiehl's has worked with charities to help over 20,000 children with donations
  • Kiehl's Made Better campaign looks to recycle empty bottles with their drop off points in every store.
  • In 2016 The first Kiehl's cafe opens in Beijing serving a fusion of NYC inspired snacks and treats
  • Kiehl's Rare Earth Masque becomes the number oil control product in China in 2013
  • Kiehl's Calendular Toner - All Calendula Toners sold out since 2009 stacks up to at least 463,129 meters high, which is about 52 times the height of the Everest Mountain.
  • By the end of 2018, Kiehl’s has opened 147 stores in China, covering 50 cities
  • Since 2009, Kiehl’s has served over 5 million customers with healthy skin products that suit them best.
  • Rare Earth Mask became No.1 Oil Control Product in market in 2013. Since 2012, part of profit of Rare Earth Mask limited editions have helped Shanshui Conservation Center to cover more than 10,000 hectares of wild panda reservation area.
  • On 5th Jul. 2009, the very first Kiehl’s store in China opened in Beijing. Hello Kiehl’s lovers in China!
  • Ultra Facial Cream became No.1 Cream in market in 2015. All UFC sold out since 2009 stacks up to at least 128,510 meters high, which is about 275 times the height of Oriental Pearl TV Tower in Shanghai.
  • In 2017, Kiehl’s launched its Tmall flagship store and became one of the first Tmall Green Alliance brands by hugely reducing CO2 emission in supply chain
  • Timeline Illustrations
  • These illustrations are additional header graphics for the time line stories, these were primarily used on the WeChat platform.