2017 Launching Campaign #LetsWow

  • To launch German discounter Lidl’s collaboration with "Top Model" Heidi Klum,we created a fully integrated campaign roll-out for 28 countries, the idea was to bring the supermarket and fashion world together under the name of their first collection "Heidi and the City", being Heidi the link in to the fashion world by making everyone´s Wow


  • Client: Lidl Stiftung & Co. KG
    Agency: DDB Berlin GmbH
    Creative Director:Caroline Beckert
    Senior AD: Lilli Langenheim
    Copys: Tina Uhlemann, Lilli O.
    Art Directors: Julia Rebentisch, Sara Vera Lecaro
    Account: David Barton
    TV Producer: Jürgen Joppen
    Print Producer: Kimberly Bianchi
    Photography/Direction: Rankin
    Production/Postproduction: Rankin Photography Ltd
    Production Design: Brandon Mendez