Happy Address is a company that manages vacation rentals in Playa del Carmen. As a complement to one of our happiest brandings, our task was to design the new sales campaign for this wonderful place developed by SIMCA.
Our task was to create four graphic pieces in which we relied on the phenomenon of pareidolia where random stimuli are perceived as recognizable forms, in this case smiles. To create these pieces we used the technique of paper-craft and recreated scenes of the main facilities of the place along with its services.
Happy Address, the vacation place where you will want to live.
Art Direction: Futura
Photography: Rodrigo Chapa
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