Campus Sup Ardenne - Naming & brand design

  • Campus Sup Ardenne
    Naming and visual identity

    Graphéine has worked with Ardenne Métropole and its partners in defining the name and creating the visual identity of its new university campus.
    The development policy of this territory is focused on training and is reflected in the emergence of the "Campus Sup Ardenne", which will open in September 2019.
    This project aims on the one hand to encourage the population to pursue their studies and on the other hand to attract more students from outside the urban area by developing a policy of training and higher education.
    For several months, we led co-creation workshops, mixing institutions, teachers and students, in order to define the positioning, create the name and visual identity of this campus. Here is the result of this work.
  • Naming concept
    Creating a name is always a tricky project. At the end of the co-creation workshops, 4 names were proposed. "Campus Sup Ardenne" appeared to be the most relevant. The simple, playful and dynamic character of the prefix "Sup" evokes the idea of higher education, and the word "Super" can also be perceived as the optimistic and proactive spirit of the inhabitants of the territory. In the end, it is a name which values "higher education" in a global way, and which can easily be used to value institutions outside the campus.
  • Logo concept
    The prefix "Sup" is highlighted, its composition evokes a progression. Rays converge, or radiate, indicating the ideas of success, energy, and movement. The geometry of the sign also brings a Cartesian spirit to the subject.

    A "pop" spirit also emerges from this sign. The choice of typography strengthens the idea of a scientific and technical campus, while remaining accessible and generous.
    The logo is dynamic, it can be reconfigured in multiple combinations. It can, according to the needs, be adapted in the angle of a communication support or be used vertically.
  • Graphic system
    The range of colours refers to the cross-border ambition of the campus. Indeed, Charleville-Mézières' strategic position in the heart of northern Europe will undoubtedly find a positive echo among Belgian, German and Luxembourg students.