Macy's 4th of July Fireworks 2018

  • Macy's New York has this annual tradition of putting up a jaw-dropping fireworks spectacle every 4th of July. This event has become the largest Independence Day pyrotechnics display in America.

    We're so glad to have the opportunity to design the poster & key visual for this event. Muchos gracias to Heidi & Ryan of Spinning Yarn for the gig, and also to Gregory and the rest of the crew at Macy's.
  • To create something special for this year, we created an looping, animated version of the poster, in order to showcase the fireworks-inspired layout of the visuals. We were also asked to create a 16:9 version of the KV so that Macy's can show it through their outdoor LED screens.
  • Here are a few images showing how the KV was implemented. Photo copyright care of the owner (labeled where possible)