Vertobase is crypto exchange site allowing to quickly and securely exchange crypto and fiat currencies.
smart by design™ worked closely on developing Vertobase brand. During the exploration stage, our goal was to find a shape that feels dynamic, moving and symbolizing exchange. We started with more literal metaphors such as arrows, but then moved towards an abstract direction, showcasing blockchain and V letter shape.
With the full branding, we decided to communicate their values — quick, intelligent, modern.
At smart by design™, we developed a strategy, logo design, and identity materials to help Vertobase launch the new voice, reflecting the innovative work they do.