Founded in 1985, The Firm provides legal services mainly in the corporate, tax, estate planning and real estate areas. We were engaged to help them revitalize their brand.
We created a brand identity that speaks their philosophy: honesty, trust and confidentiality. IP&P has been characterized by a personalized service and the creation of strong and long lasting relationships with clients. Subtle patterns and a dynamic set of logos were also created for its use throughout the brand system.
The brand’s dynamism emphasizes in the solidarity of the firm’s three partners. Each having its own specialty, we had to focus on a powerful and flexible identity.