DISCOVERY KIDS / De vuelta al Cole

  • DISCOVERY KIDS
    De vuelta al Cole

    Our friends at Discovery Networks LatAm asked us to propose a concept for the Back to School campaign for this year, we were in a little bit of a challenge since this same project was commissioned the last couple of years to different studios in South America, raising the bar too high.
    We came with the idea of making the actual school building a living entity who’s happily waiting around, getting ready and excited as the first day of school approaches.
    We did all the graphic Tool-Kit with this concept and we could see our character “Schooly”, sweeping, cleaning all the dust, putting together the soccer field, sharpening pencils etc. Hope you like it, as we do!

    Client / Agency
    Discovery Networks LatAm

    Direction - MEMOMA Estudio
    Creativity - MEMOMA Estudio
    Art & Design - MEMOMA Estudio
    Animation - MEMOMA Estudio
    Client: Discovery Networks
    Post Audio - Audio Magno
    Original ID Music - Audio Magno / Justiniani
    Montage Music ' A Messge' by Dubmood based in A message to you Rudy by The Specials

    Link: