ZEROES - fintech startup branding






  • ZEROES - is a digital banking alternative for international money transfers with zero charges.​​​​​​​

    We had a pleasure to take the ZEROES product from the idea stage and through strategic directing create a functioning brand, usage guidelines and supporting identity system.

    smart by design™ created this new brand from scratch. We started with the rough idea, strategy, and quickly identified core beliefs to unlock ZEROES brand promise. We discovered that many of us seek better way to manage finances and if there is a way to make it happen - that’s a hit!

    As the attitude of the brand began to take shape, it heavily informed how we decided to approach the look and feel of the identity. Every element needed to be well though-out. From the playful ZEROES logo to the slightly serious wordmark. From the beginning, smart by design™ and ZEROES agreed we would create a strong brand who will be seen — it’s a mixture of something bold and fresh that will leave it’s mark in the banking world.

    We’re delighted to see the brand and product come to life and happy to share the process and outcome.

    Our Role: 
    Brand Strategy 
    Brand Identity 
    Art Direction 
    Brand Guidelines








  • We help fin-tech teams launch future changing brands

    Check our portfolio - Fintech branding studio



  • Branding studio - smart by design

    Aiste - brand direction
    Leo - art director