Garnet bicycles - identity

  • Garnet bicycles is a project about aesthetics and love for bikes. The founder of the brand is looking for the coolest examples of old steel bikes and adapts them to the ride in a modern city. This product is a professional bicycle of the 60s-90s with a new twist.

    The aesthetics of the 60s was taken as a basis for the development of the brand. Colors and naming refer to the fruit grenade, which is a symbol of Armenia, where the roots of the owner lie. All of that adds even more authenticity to the brand where handiwork and dialogue with the form and materials are at the core. It is a sophisticated and quality product based on professionalism, style, and care for the environment.