IBM - Shape your cloud
Although all clouds might seem the same, no two clouds are alike.
From many clouds, yours is unique. Has your many resources. Different components.
When we think about planning something, we draw it. First a sketch, but then technology helps us set the lines and define our vision.
This proposal is based on the idea of creating with technology. Constructing, building your own cloud.
Outlines and stokes like from blueprints are mixed with modern gradients. Light weighted type is used with wider negative space and open layouts.
And just like that, this proposal is a mix of the brand visual elements.
Some styleframes from the process
Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly
Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez
Design: Octavio Pollono, Valeria Moreiro
Animation: Juampi Sciaccaluga, Macs Riedel, Milton Gonzalez
Animation Assistant: Joana Cabrera
Music & Sound Design: Facundo Capece & Lola Richter
Creative Director: Etan Bednarsh
Art Director: Zach Landsdale
Post Producer: Ali Webb