The C100 Growth Summit, held annually in San Francisco, is an invite-only conference for Canadian startup founders. After its first few successful years, the summit wanted to look more professional and stand for the future of Canadian innovation.
For a fresher and more succinct logo, the C and maple leaf link together, creating a forward-moving motion. It's a professional, confident, and social media friendly symbol.
The theme for the 2019 growth summit was talent: hiring, firing, managing and attracting employees in a growing startup. Aligned with the new branding system, the T in 'talent' becomes a scale that juggles the priorities of everyone involved in hiring and keeping workers.