Treats - Flavoured Milk


  • Your Favourite Treat!

    Almarai brand has always been a healthy voice reaching out to adults, with a friendly tune and delicious products, but over the years, the younger generations lost interest, as it felt outdated in the Egyptian market,
    so it needed a fresh new look.


    As a conceptual idea, creating a vibrant world with colourful characters for each flavour,
    was the main idea to bring the brand back to the game.


  • Client : Almarai Egypt
    Agency : FP7/CAI

    Creative Director : Summer Elbosraty
    Senior Art Director : Shady Allam
    Senior Graphic Designer
    : Mostafa Abdelmawla
    Group Account Director : Marize Sami


    (unpublished)