Your Favourite Treat!
Almarai brand has always been a healthy voice reaching out to adults, with a friendly tune and delicious products, but over the years, the younger generations lost interest, as it felt outdated in the Egyptian market,
so it needed a fresh new look.
As a conceptual idea, creating a vibrant world with colourful characters for each flavour,
was the main idea to bring the brand back to the game.
Client : Almarai Egypt
Agency : FP7/CAI
Creative Director : Summer Elbosraty
Senior Art Director : Shady Allam
Senior Graphic Designer : Mostafa Abdelmawla
Group Account Director : Marize Sami