ILOVEDUST partnered with Nike Global Football to create the multi-platform campaign: “Game Killers”, which launched the new Phantom and Mercurial range of football boots for Spring 2019.
Inspired by the world of gaming, but through the lens of SPEED and PRECISION, we used Cristiano Ronaldo, Harry Kane and Alex Morgan as our muses for the ultimate Game Killer. Ronaldo ends the game with Speed wearing the Mercurial Superfly, where Kane and Morgan end it with deadly Precision wearing the new Phantom VNM and VSN respectively.
We created all print and animation assets which were used across Nike’s social media channels and retail locations around the world, as well as 2 x one minute long Youtube videos which mixed live action with animation. These multiple deliverables were then adapted for each new product drop throughout Spring/Summer 2019 (NJR Silenco, Mercurial LVL UP, Euphoria Pack).