Papaya Playa Project


  • Papaya Playa Project, located in Tulum, Quintana Roo, is a hotel that set out to discover a new form of hospitality. Merging local culture and sustainability to set the stage for a unique hospitality experience; Papaya Beach Project is involved in different projects focused on spirituality, arts and community.
    For the rebranding we decided to respect the original graphic values โ€‹โ€‹of the brand but upgrading them in a fresh way. Likewise we developed a graphic system taking into account typographies, photos and textures; maintaining the same visual language as before, but with different hierarchy and composition ways that aim to maximize the visual scope of the brand.

    To consolidate the system we developed a family of abstract and figurative icons that represent the key characteristics of the graniceros shamans, people with a supernatural power to communicate and intertwine with the weather and thus take care of nature.

    Papaya Playa Project, reconnect to nature with an urban spirit.

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    Art Direction: Futura
    Photography: Rodrigo Chapa

    More info: press@byfutura.com