This is a project I did with VML NY for their client Phrma. It’s a series of 12 hand made posters done in various techniques, each one with the extract of a patient's testimonial. All patients are fighting serious or incurable diseases, in hope of a cure. The idea behind the campaign is to send messages of hope to these patients in really tough scenarios and to the researchers that dedicate their lives searching for cure and better treatments.
I got to experiment with techniques I always wanted to work with and had great freedom to propose whatever I wanted. All the process was filmed and you can see the videos below.
It was as an amazing campaign to be a part of, big project and a huge challenge.
All photos and videos by Ricardo Perini.
Creative Director: Silmo Bonomi
Producer: Tamara Lund
Copywriter: Keith Zang
Art Direction: Joe Furmanek
Visit my Instagram profile to see this and more: @cylacosta