Rörstrand – Website & digital identity
For almost 300 years, Rörstrand has been strongly associated with high quality and genuine craftsmanship. By winning a pitch we were offered the opportunity to boost the digital perception of this design savvy brand. First of all, we designed and developed a new website for rorstrand.se. The challenge was to find a design manner that truly reflected the Rörstrand spirit. At the same time there was a need to evolve the visual identity towards a more contemporary direction. The website was launched just before Rörstrand’s 290th anniversary.