Novartis "Osteocerin"

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  • Osteoarthritis is personified by physicians as a thief who robs everything he finds in his way relating damages caused by osteoarthritis to joints and cartilage. Evil or wicked person doing a lot of bad things as the deformity and disability caused by osteoarthritis and again a Sculptor where obesity, sedentary life, gout arthritis and predisposing factors are his friends while his enemies are good medication as osteoarthritis graves in cartilage and cause deformity that leads to disability.
  • Creative : Ramy Mohamed - Eslam Etman
    Artwork : Me
    Key Account : Salma Gaber
    Client : Novartis