School of Design Promotional Campaign

  • Pelita Harapan University​'s
    School of Design
    Promotional Campaign
    This is a group project for advanced 
    studio class back in university.
    The brief was to create a set of posters
    to promote our university's School of Design.

    We were tasked to do some research about the university's 
    target audience, positioning, visual keywords and the design 
    reference that suit most with the campaign's approach. 
    Based on the research, We decided to use three main 
    keywords as our guide in creating the design. Beside 
    keywords, we also developed a main tagline for the 
    campaign which is:

                 "Your Passion, 
                     Your Creation"

  • Thank You