Now Dacia cars are popular around middle and old age audience, also selling point of the brand is the price/quality factor.
So, my main intention is to create a design product, which will warm up the interest of the future Dacia brand young consumers.
SOLUTION: I tried to combine current product/fashion trends and put them together transformed into interior design piece.
📜 CONCEPT FORMULA: Solid metal structure + Tension surface = ?
C: "Seats for team", connected. Metal frame structure with tensioned textile and storage pocket in the front part. Sporty feeling.
B: Designed for the camping trips, with detachable sleeping bag.
A: Massive "product" thing. Big space for storage in the seat back. + Special edition with Dacia-SAW.
Which one would you choose? Let me know in a comment 😳.
LIGHT, LIVELY, COLOURFUL (I hope) experiments with "endless" zip.
Where is whole interior architecture united with zipper and could be used as a storage.
"INFLATABLE INTERIOR" 🎈
My attempt under the thesis: "Dacia is more than just a vehicle".
Experiment to put together a zipper, textile and metal structure.
#IDDESIGN #CARDESIGN #CARINTERIORDESIGN
Minimalistic dash with hidden storage,
which could be opened or closed by two sliders in any place of the dashboard.
Seats are fixed inside the middle console frame and could be moved independently 😊.
COMBO: metal frame + silicone part + tensioned transparent textile
Transformable textile surface for lounge hammock instead of rear seats.