Asian Paints - Enchanted

  • Asian Paints | Colour Next 2019

  • Asian Paints launched its integrated brand campaign, Colour Next ‘19, showcasing an expertly curated set of trends for the year 2019. The trend ‘Enchanted’ is a portrayal of surreal landscapes and natural wilderness, breaking free from the minimalist style that is reflective of the last few years. The film therefore, comprises imaginary elements from fables and magical stories, such as mythical fauna and flora, which have been significantly dramatised to indicate a larger than life experience.

    Post Office Studios was responsible for the production, design and animation of the brand film, as well as conceptualising the key visuals for the entire Colour Next campaign.

  • We collaborated with the extremely talented Ewa Geruzel, who helped us create the beautiful and mystical illustrations for the project. The textures and patterns used in the film have been seamlessly integrated into the various elements depicted, portraying an illusionary vibe that adds to the viewer’s curiosity and sense of exploration. The colour pallete used is a mix of deeper shades of blue and green, as well as subtle metallic ones, in order to make the film look mystical.

  • Animation

  • Still Frames

  • Storyboards

  • Conceptualized and Produced by Post Office Studios
    Client : Asian Paints
    Director : Aditya Tawde
    Creative Director : Harsh Sharma
    Lead Producer : Aunnesha Sen
    Associate Producer : Saloni Dukle
    2D Illustrator : Ewa Geruzel
    2D Animators : Pratik Satam, Neekhil Dighe
    3D Design : Vaibhav Negi 
    Sound Mix and Design : Tommy
    Sound Studio : Splice Studios
    VO Artist : Prerna Chawla
    VO Studio/Engineer : Ridhi Raag Studios / Brandon Cooper
    Scriptwriter : Nandini Godara
    Storyboard : Vivek Karandikar