NATURAL . SIMPLE . AWARENESS
The products that Negro Mostaza offers are elemental in food and essential keys for gastronomy.
The concept of the branding focuses on that value, simplistic, elementary, reuse and zero waste for packaging and as a design concept. Inspired by the first merchants, the commercial routes, the package functionality for transportation and the value of the identification and origin information during the exchange. The timeless characters follow the old Silk Road while they trade, talk, exchange and know each other, the seeds fall, creating trajectory and biodiversity.
PHOTOGRAPHER — FELIPE HEDDING