Halfords - Lets keep moving

  • CLIENT: Halfords
    AGENCY: Chapter 
    ART DIRECTION: SHADOWPLAY®
    PHOTOGRAPHY: SHADOWPLAY®
    RETOUCHING: SHADOWPLAY®

    Halfords Lets keep moving campaign. 
    Advertising agency Chapter felt that in landscape images the happiness of cycling is sometimes overlooked, they wanted to show people having fun, smiling, and being relaxed the campaign was to promote the CycleCare service Halfords provide. we produced this series of images carefully picking out bright colours in the styling of the models and picking out genuine the emotions of the model's expressions.