U Hotels. Unique hotels around the world

  • U Hotels.
    Unique hotels throughout the world

    International service that brings together the most amazing hotels from around the world. Their scale and location do not matter, the main criterion when selecting options for the platform is uniqueness, idea, design, service and capabilities. The agency developed strategic positioning and branding of the product.

    The logo is based on a recognizable sign — this is the first letter of the word “unique”, which reflects the main ideas of the service: the unique needs of guests, unique travel, unique experiences. "U" is transformed into a smile, symbolizing positive emotions and pleasure from using the service and its services.